Yasmin Le Bon wearing the Winser Trench
Winser London will be available solely online through winserlondon.com, and aims to offer women great pieces that work for more than just one season. Items include the classic Winser Trench, shift dresses, crisp shirts and wraps retailing from £35 to £350.
Winser is best known for her work as CEO of Pringle and Aquascutum, both of which we're ailing brands when she took the helm. She turned both into profitable, prestigious fashion labels, and went on to triple the profits of Agent Provocateur. She was awarded an OBE for services to the fashion industry in 2006.
"This project really excites me on so many levels, not only am I building a new fashion business with longevity in mind, it is also very personal to me because after my years in the fashion world, I have gained an understanding of what women want to wear," says Winser of her new venture.
Yasmin Le Bon for Winser London
The new collection is fronted by Yasmin Le Bon, who says it was "really lovely to be photographed in product I would genuinely want to wear."
The Winser London website will also feature editorial content, with different guest writers contributing content each month.
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